Success Stories
Marketing student
LINKEDIN
June 27, 2020 |
:::

Marketing Grad Turns Opportunities Into Action

International student Irene Renaldy won the Outstanding Student Award for the MS in Integrated Marketing Communications program. Combining creativity with marketing strategy, she used the skills she gained to grow her calligraphy and watercolor business.

By Jenny McKeel
:::

Irene Renaldy came to GGU from Jakarta, Indonesia to enroll in the MS in Integrated Marketing Communications program. For three years, she had channeled her love of art into her hair stylist and makeup artist business and wanted to gain skills she could use to grow her business. At GGU, Irene gained practical marketing strategies—in areas including SEO, email marketing, integrated communications—that she immediately put into practice.

Social Media Maven

In her social media marketing class she learned how to build engagement and applied those skills to GGU’s Instagram channel. Within two months, she generated more than 650 new followers by meeting with students and learning about what interests them and then creating real stories about topics students care about.

While studying at GGU, Irene worked as a student assistant for the Ageno School of Business.

“It was a memorable experience,” reflected Irene. “I interacted with professors and visiting speakers. I learned about U.S. culture and it helped me so much with my transition from Indonesia to the United States. I worked on marketing projects designing flyers and developing graphics and learned how to communicate with co-workers and managers.”

Entreprenurial Inspiration

Working at the Ageno School of Business, Irene realized that her hair and makeup business was too time-consuming to be scalable. One day, a co-worker brought in a modern calligraphy book. Flipping through the book, Irene fell in love. She taught herself calligraphy on an accelerated timeline and eventually changed her business focus to calligraphy and watercolor. She hopes to scale her business by offering art licensing and online courses.

Using skills she gained in her classes, Irene generated 750 email subscribers to her new business and built an audience of 2700 Instagram followers. She achieved this by showcasing photos of her beautiful designs on social media and sharing valuable tips for building calligraphy skills.

Marketing Strategy

“In calligraphy, ‘flourishing’ refers to the elegant curves and loops that make lettering look more decorative and fancy,” explained Irene. “On Instagram, I shared 16 ways to flourish each letter in the alphabet. I’m also running a 10-day challenge on flourishing words that start with the letters A-J. I created this challenge so people can stretch their creative skills in flourishing because that’s the hardest part of calligraphy.”

Today, Irene is launching her first online courses on flourishing. Her advice to future students is to take advantage of every opportunity.

“GGU offers a lot of tools to help us succeed in everything we want to do. Whether it’s entrepreneurship training, career planning, resume-writing, or interview skills, they will really help you succeed in whatever career you choose.

 Please describe your accomplishments at GGU. 

I generated 650+ followers for GGU Instagram in 2 months, going from 98 to 750+. I conducted student interviews and told their stories on Instagram and also created stories about GGU events and found that students love reading stories that are relevant and valuable to them. As a result, I increased the engagement, which resulted in some prospective students messaging the account.

What courses that you have taken at GGU have proven most valuable to you?

SEO Marketing – Search Engine Optimization. It’s proven, practical, to the point, and can be implemented right away to drive results.

What are your career ambitions for the future?

I aim to be a creative entrepreneur, educator and an artist, making a 6-figure income each year.

 

 

 

 

 

Leave a Reply

Your email address will not be published. Required fields are marked *

Comments Box SVG iconsUsed for the like, share, comment, and reaction icons

Healthcare is increasingly using big data and artificial intelligence to track, monitor, and contain infectious diseases. In this webinar, we review the roles they play in tracking, monitoring, and containing COVID-19.

Join Dr. Siamak Zadeh of GGU on July 14 for this engaging conversation on this vital and relevant topic. ow.ly/wYIv50AumEF
... See MoreSee Less

Healthcare is increasingly using big data and artificial intelligence to track, monitor, and contain infectious diseases. In this webinar, we review the roles they play in tracking, monitoring, and containing COVID-19.

Join Dr. Siamak Zadeh of GGU on July 14 for this engaging conversation on this vital and relevant topic. http://ow.ly/wYIv50AumEF

Here's why Ruth Reed is earning her BA in Organizational Leadership and Human Skills Development at GGU.

"I'm 37 years old and never finished college. I reached a point in my life when I realized I really wanted to earn my bachelor's degree. I chose GGU because the program is fully online and I can work and go to school. What I didn't expect is how much the Organizational Leadership program would resonate with what I do in my job currently. I've gained conflict management skills that I use when I interview candidates, hire, and give correctives. I've also gained tools to understand challenges companies face with low-retention and high-turnover. At work, I strive to do my best and support my team and this program benefits and supports those values."

GGU's fall term will be 100% online. Learn more about the Organizational Leadership and Human Skills Development program today: ow.ly/aK0k50AucR6
... See MoreSee Less

Heres why Ruth Reed is earning her BA in Organizational Leadership and Human Skills Development at GGU.

Im 37 years old and never finished college. I reached a point in my life when I realized I really wanted to earn my bachelors degree. I chose GGU because the program is fully online and I can work and go to school. What I didnt expect is how much the Organizational Leadership program would resonate with what I do in my  job currently. Ive gained conflict management skills that I use when I interview candidates, hire, and give correctives. Ive also gained tools to understand challenges companies face with low-retention and high-turnover. At work, I strive to do my best and support my team and this program benefits and supports those values.

GGUs fall term will be 100% online. Learn more about the Organizational Leadership and Human Skills Development program today: http://ow.ly/aK0k50AucR6

Tune in today at 2 PM for the "A/B Testing - Expertise Talk" facilitated by our student leaders at BnDA Club featuring Valeria Kroll from the Digital Analytics Association. You can still pre-register at: tinyurl.com/ABTestingGGU ... See MoreSee Less

Tune in today at 2 PM for the A/B Testing - Expertise Talk facilitated by our student leaders at BnDA Club featuring Valeria Kroll from the Digital Analytics Association. You can still pre-register at: http://tinyurl.com/ABTestingGGU
Load more