Success Stories
Marketing student
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June 27, 2020 |
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Marketing Grad Turns Opportunities Into Action

International student Irene Renaldy won the Outstanding Student Award for the MS in Integrated Marketing Communications program. Combining creativity with marketing strategy, she used the skills she gained to grow her calligraphy and watercolor business.

By Jenny McKeel
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Irene Renaldy came to GGU from Jakarta, Indonesia to enroll in the MS in Integrated Marketing Communications program. For three years, she had channeled her love of art into her hair stylist and makeup artist business and wanted to gain skills she could use to grow her business. At GGU, Irene gained practical marketing strategies—in areas including SEO, email marketing, integrated communications—that she immediately put into practice.

Social Media Maven

In her social media marketing class she learned how to build engagement and applied those skills to GGU’s Instagram channel. Within two months, she generated more than 650 new followers by meeting with students and learning about what interests them and then creating real stories about topics students care about.

While studying at GGU, Irene worked as a student assistant for the Ageno School of Business.

“It was a memorable experience,” reflected Irene. “I interacted with professors and visiting speakers. I learned about U.S. culture and it helped me so much with my transition from Indonesia to the United States. I worked on marketing projects designing flyers and developing graphics and learned how to communicate with co-workers and managers.”

Entreprenurial Inspiration

Working at the Ageno School of Business, Irene realized that her hair and makeup business was too time-consuming to be scalable. One day, a co-worker brought in a modern calligraphy book. Flipping through the book, Irene fell in love. She taught herself calligraphy on an accelerated timeline and eventually changed her business focus to calligraphy and watercolor. She hopes to scale her business by offering art licensing and online courses.

Using skills she gained in her classes, Irene generated 750 email subscribers to her new business and built an audience of 2700 Instagram followers. She achieved this by showcasing photos of her beautiful designs on social media and sharing valuable tips for building calligraphy skills.

Marketing Strategy

“In calligraphy, ‘flourishing’ refers to the elegant curves and loops that make lettering look more decorative and fancy,” explained Irene. “On Instagram, I shared 16 ways to flourish each letter in the alphabet. I’m also running a 10-day challenge on flourishing words that start with the letters A-J. I created this challenge so people can stretch their creative skills in flourishing because that’s the hardest part of calligraphy.”

Today, Irene is launching her first online courses on flourishing. Her advice to future students is to take advantage of every opportunity.

“GGU offers a lot of tools to help us succeed in everything we want to do. Whether it’s entrepreneurship training, career planning, resume-writing, or interview skills, they will really help you succeed in whatever career you choose.

 Please describe your accomplishments at GGU. 

I generated 650+ followers for GGU Instagram in 2 months, going from 98 to 750+. I conducted student interviews and told their stories on Instagram and also created stories about GGU events and found that students love reading stories that are relevant and valuable to them. As a result, I increased the engagement, which resulted in some prospective students messaging the account.

What courses that you have taken at GGU have proven most valuable to you?

SEO Marketing – Search Engine Optimization. It’s proven, practical, to the point, and can be implemented right away to drive results.

What are your career ambitions for the future?

I aim to be a creative entrepreneur, educator and an artist, making a 6-figure income each year.

 

 

 

 

 

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Attention new GGU Summer Term students! 📢 Join us for Student Success Orientation on Wed. 5/4. You'll get all the information you need to ensure academic success and social engagement at GGU. We'll connect you to a host of resources to help you transition successfully into the university. Register today for the Zoom link. ow.ly/o1AP50IUVUs ... See MoreSee Less

Attention new GGU Summer Term students! 📢 Join us for Student Success Orientation on Wed. 5/4. Youll get all the information you need to ensure academic success and social engagement at GGU. Well connect you to a host of resources to help you transition successfully into the university. Register today for the Zoom link. http://ow.ly/o1AP50IUVUs

Congrats!!Congratulations Cathryn! She finally got to walk with her colleagues and other graduates of Golden Gate University at Oracle Park in San Francisco! The classes of 2020, 2021, and 2022 were well represented! Master's Degree in Industrial-Organizational Psychology and High Honors. I am so proud of you my darling! #graduation ... See MoreSee Less

Congrats!!

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Congratulations 🎊 🎈 🎉

Lahore from Pakistan 🇵🇰

Curious about how many students didn't get a ceremony due to covid, and never got an email about this year's ceremony? Did this happen to anyone else? Please comment if you're also in this boat.

GGU's 2022 Commencement Ceremony livestream is starting soon!

Watch on YouTube starting at 10 a.m. PT ow.ly/gepT50IQxKB
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GGUs 2022 Commencement Ceremony livestream is starting soon! 

Watch on YouTube starting at 10 a.m. PT http://ow.ly/gepT50IQxKB

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I am so grateful that we could attend. Thank you, GGU

Curious about how many students didn't get a ceremony due to covid, and never got an email about being able to join this year's ceremony? Did this happen to anyone else? Please comment if you're also in this boat.

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The grad ceremony was amazing! Thank you to the faculty and everyone involved in organizing and preparing for this event. Much love to all. 🙏❤️

Timeline photosDear GGU Law Community:

It is with great sadness that I write to share news of the passing of Peter Keane, who died Sunday after a long illness. Peter Keane served as Dean of Golden Gate University School of Law from 1999-2003 and later, as a much beloved classroom teacher of Constitutional Law, Criminal Procedure, Evidence Law, and Professional Responsibility. Dean Keane always said that his greatest pleasure at GGU was getting to know, teach and learn from his students.

In addition to his contributions at GGU, Dean Keane was a prominent member of the San Francisco and California legal communities. Among other distinctions, he was appointed to the San Francisco Ethics Commission and served both as President of the Bar Association of San Francisco and as Vice-President of the State Bar of California. His law reform achievements were notable, including authoring San Francisco’s Handgun Control Ordinance and California Proposition 190, which reformed the State Commission on Judicial Performance.

Drucilla Ramey, who followed Dean Keane as Dean, remembered him this way: “Peter Keane was a courageous and inspirational leader of legal academia, the broader legal community, and his own beloved San Francisco. Whether as Chief Assistant Public Defender, President of the Bar Association of San Francisco, Dean of Golden Gate Law School or Chair of the San Francisco Ethics Commission, Peter met society’s greatest challenges head on, with his characteristic intelligence, bravery, and élan, and leaves behind him not only scores of loved ones, friends, and admirers, but also a more fair and equal system of justice.”

Dean Keane will be greatly missed by those at GGU whose lives he touched. Please join me in extending our condolences to his wife Nancy and their family. As soon as I have news of the celebration of his life, I will share it.

Sincerely,
Dean Colin Crawford
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I had the pleasure of working with Dean Keane as a Board member in the early 2000’s. He was a great leader and inspiration to those he taught. Deepest sympathies to Nancy and his family.

Professor Keane was one of my FAVORITE professors at GGU. Such a smart and sweet person. Condolences to his family.

A couple months ago I crossed paths with Professor Keane in the rose garden at GGP. He was quick with a kind word and a nice conversation. I sincerely appreciate having known and had my life enriched by this bright and thoughful man.

He was a great professor and person!

Always admired Peter Keane; a great los to the legal community and all the people of San Francisco

Rest In Peace.

He was a kind person. I am sorry for your loss.

RIP…

Sorry for your loss.

RIP

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