Success Stories
Marketing student
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June 27, 2020 |
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Marketing Grad Turns Opportunities Into Action

International student Irene Renaldy won the Outstanding Student Award for the MS in Integrated Marketing Communications program. Combining creativity with marketing strategy, she used the skills she gained to grow her calligraphy and watercolor business.

By Jenny McKeel
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Irene Renaldy came to GGU from Jakarta, Indonesia to enroll in the MS in Integrated Marketing Communications program. For three years, she had channeled her love of art into her hair stylist and makeup artist business and wanted to gain skills she could use to grow her business. At GGU, Irene gained practical marketing strategies—in areas including SEO, email marketing, integrated communications—that she immediately put into practice.

Social Media Maven

In her social media marketing class she learned how to build engagement and applied those skills to GGU’s Instagram channel. Within two months, she generated more than 650 new followers by meeting with students and learning about what interests them and then creating real stories about topics students care about.

While studying at GGU, Irene worked as a student assistant for the Ageno School of Business.

“It was a memorable experience,” reflected Irene. “I interacted with professors and visiting speakers. I learned about U.S. culture and it helped me so much with my transition from Indonesia to the United States. I worked on marketing projects designing flyers and developing graphics and learned how to communicate with co-workers and managers.”

Entreprenurial Inspiration

Working at the Ageno School of Business, Irene realized that her hair and makeup business was too time-consuming to be scalable. One day, a co-worker brought in a modern calligraphy book. Flipping through the book, Irene fell in love. She taught herself calligraphy on an accelerated timeline and eventually changed her business focus to calligraphy and watercolor. She hopes to scale her business by offering art licensing and online courses.

Using skills she gained in her classes, Irene generated 750 email subscribers to her new business and built an audience of 2700 Instagram followers. She achieved this by showcasing photos of her beautiful designs on social media and sharing valuable tips for building calligraphy skills.

Marketing Strategy

“In calligraphy, ‘flourishing’ refers to the elegant curves and loops that make lettering look more decorative and fancy,” explained Irene. “On Instagram, I shared 16 ways to flourish each letter in the alphabet. I’m also running a 10-day challenge on flourishing words that start with the letters A-J. I created this challenge so people can stretch their creative skills in flourishing because that’s the hardest part of calligraphy.”

Today, Irene is launching her first online courses on flourishing. Her advice to future students is to take advantage of every opportunity.

“GGU offers a lot of tools to help us succeed in everything we want to do. Whether it’s entrepreneurship training, career planning, resume-writing, or interview skills, they will really help you succeed in whatever career you choose.

 Please describe your accomplishments at GGU. 

I generated 650+ followers for GGU Instagram in 2 months, going from 98 to 750+. I conducted student interviews and told their stories on Instagram and also created stories about GGU events and found that students love reading stories that are relevant and valuable to them. As a result, I increased the engagement, which resulted in some prospective students messaging the account.

What courses that you have taken at GGU have proven most valuable to you?

SEO Marketing – Search Engine Optimization. It’s proven, practical, to the point, and can be implemented right away to drive results.

What are your career ambitions for the future?

I aim to be a creative entrepreneur, educator and an artist, making a 6-figure income each year.

 

 

 

 

 

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GGU's fall term is 100% online. The CPA Applied Accounting Graduate Certificate prepares you for core topics covered on the Certified Public Accountant (CPA) exams in partnership with Becker CPA. Learn from a Becker instructor and gain lifetime access to Becker materials. Plus, this certificate program can be applied to the Master's in Accounting Data & Analytics. Learn more about the Master's in Accounting degree and certificate programs today: ow.ly/ojVn50ASU6u
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Congratulations to Maria DAngelico, the 2020 Outstanding Student of the Master of Accountancy program! As the president of the Accounting Club, Maria organized a successful networking event,  peer-to peer resume swap, and cross-departmental Excel Workshop in partnership with the Data Analytics Club. Maria’s leadership, dedication, and drive paid off: She secured an internship and a job offer from a Big Four accounting firm. Congratulations, Maria!

GGUs fall term is 100% online. The CPA Applied Accounting Graduate Certificate prepares you for core topics covered on the Certified Public Accountant (CPA) exams in partnership with Becker CPA. Learn from a Becker instructor and gain lifetime access to Becker materials. Plus, this certificate program can be applied to the Masters in Accounting Data & Analytics. Learn more about the Masters in Accounting degree and certificate programs today: http://ow.ly/ojVn50ASU6u

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Did you know that GGU's fall term will be 100% online? Learn more about the BA in Management today: ow.ly/BPRJ50ARMfM
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I’m a veteran over 50 and never had much experience studying in college. The BA in Management at GGU opened doors for me. The facilities, schedule, and instructors offered flexibility and adaptability for students like me. All of the books and resources professors recommended helped me a lot throughout my studies. Even when I encountered a difficult family situation, my professors worked with me to help me find a way to meet course requirements. At GGU, I’ve learned about HR, management, statistics, and marketing. I’m proud to have a management background and look forward to accepting a position in my field. - Jeff Albania, BA Management 2020

Did you know that GGUs fall term will be 100% online?  Learn more about the BA in Management today: http://ow.ly/BPRJ50ARMfM

Data Analytics enthusiasts! Don't forget to mark your calendars for SQL for Data Analytics TOMORROW at 6PM PDT!

You can still pre-register for this free event by scanning the QR code or following the link: tinyurl.com/BnDASQLSummer20. Feel free to bring a friend!
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Data Analytics enthusiasts! Dont forget to mark your calendars for SQL for Data Analytics TOMORROW at 6PM PDT!

You can still pre-register for this free event by scanning the QR code or following the link: https://tinyurl.com/BnDASQLSummer20. Feel free to bring a friend!

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“We offer an original program in data analytics with a focus on learning skills to be a data analyst in a variety of business contexts,” says Siamak Zadeh, director of the undergraduate program in data analytics.

Collect, analyze, and manipulate data for better decision-making across industries with hands-on projects that pull real-world data. Learn more about the BS in Data Analytics today: ow.ly/31xi50APBcl
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Analytics skills are in high demand with entry-level data professionals earning an average of $33 per hour and up to $65 per hour. Thats why GGU offers a BS in Data Analytics.

“We offer an original program in data analytics with a focus on learning skills to be a data analyst in a variety of business contexts,” says Siamak Zadeh, director of the undergraduate program in data analytics.

Collect, analyze, and manipulate data for better decision-making across industries with hands-on projects that pull real-world data. Learn more about the BS in Data Analytics today: http://ow.ly/31xi50APBcl

Calling all Data Analytics enthusiasts! Our BnDA Club is offering a new educational workshop on SQL next Wednesday, August 5 at 6PM PDT!

You can pre-register for this free event by scanning the QR code or following the link: tinyurl.com/BnDASQLSummer20. Feel free to bring a friend!
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Calling all Data Analytics enthusiasts! Our BnDA Club is offering a new educational workshop on SQL next Wednesday, August 5 at 6PM PDT! 

You can pre-register for this free event by scanning the QR code or following the link: https://tinyurl.com/BnDASQLSummer20. Feel free to bring a friend!
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