Success Stories
Marketing student
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June 27, 2020 |
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Marketing Grad Turns Opportunities Into Action

International student Irene Renaldy won the Outstanding Student Award for the MS in Integrated Marketing Communications program. Combining creativity with marketing strategy, she used the skills she gained to grow her calligraphy and watercolor business.

By Jenny McKeel
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Irene Renaldy came to GGU from Jakarta, Indonesia to enroll in the MS in Integrated Marketing Communications program. For three years, she had channeled her love of art into her hair stylist and makeup artist business and wanted to gain skills she could use to grow her business. At GGU, Irene gained practical marketing strategies—in areas including SEO, email marketing, integrated communications—that she immediately put into practice.

Social Media Maven

In her social media marketing class she learned how to build engagement and applied those skills to GGU’s Instagram channel. Within two months, she generated more than 650 new followers by meeting with students and learning about what interests them and then creating real stories about topics students care about.

While studying at GGU, Irene worked as a student assistant for the Ageno School of Business.

“It was a memorable experience,” reflected Irene. “I interacted with professors and visiting speakers. I learned about U.S. culture and it helped me so much with my transition from Indonesia to the United States. I worked on marketing projects designing flyers and developing graphics and learned how to communicate with co-workers and managers.”

Entreprenurial Inspiration

Working at the Ageno School of Business, Irene realized that her hair and makeup business was too time-consuming to be scalable. One day, a co-worker brought in a modern calligraphy book. Flipping through the book, Irene fell in love. She taught herself calligraphy on an accelerated timeline and eventually changed her business focus to calligraphy and watercolor. She hopes to scale her business by offering art licensing and online courses.

Using skills she gained in her classes, Irene generated 750 email subscribers to her new business and built an audience of 2700 Instagram followers. She achieved this by showcasing photos of her beautiful designs on social media and sharing valuable tips for building calligraphy skills.

Marketing Strategy

“In calligraphy, ‘flourishing’ refers to the elegant curves and loops that make lettering look more decorative and fancy,” explained Irene. “On Instagram, I shared 16 ways to flourish each letter in the alphabet. I’m also running a 10-day challenge on flourishing words that start with the letters A-J. I created this challenge so people can stretch their creative skills in flourishing because that’s the hardest part of calligraphy.”

Today, Irene is launching her first online courses on flourishing. Her advice to future students is to take advantage of every opportunity.

“GGU offers a lot of tools to help us succeed in everything we want to do. Whether it’s entrepreneurship training, career planning, resume-writing, or interview skills, they will really help you succeed in whatever career you choose.

 Please describe your accomplishments at GGU. 

I generated 650+ followers for GGU Instagram in 2 months, going from 98 to 750+. I conducted student interviews and told their stories on Instagram and also created stories about GGU events and found that students love reading stories that are relevant and valuable to them. As a result, I increased the engagement, which resulted in some prospective students messaging the account.

What courses that you have taken at GGU have proven most valuable to you?

SEO Marketing – Search Engine Optimization. It’s proven, practical, to the point, and can be implemented right away to drive results.

What are your career ambitions for the future?

I aim to be a creative entrepreneur, educator and an artist, making a 6-figure income each year.

 

 

 

 

 

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Beau Crowley won the 2020 Outstanding Student Award for the Executive Master of Business Administration program. His drive for building professional networks and making things better propel his achievements. At GGU, Beau leveraged tools he gained at GGU to pitch an idea for a new business division at his company that he now runs. Congratulations, Beau!

Learn more about the EMBA program today: ow.ly/pOd650AplVh #peopleofggu
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Beau Crowley won the 2020 Outstanding Student Award for the Executive Master of Business Administration program. His drive for building professional networks and making things better propel his achievements. At GGU, Beau leveraged tools he gained at GGU to pitch an idea for a new business division at his company that he now runs. Congratulations, Beau!

Learn more about the EMBA program today: http://ow.ly/pOd650AplVh #PeopleOfGGU

Our student leaders at BnDA Club are back with another webinar featuring Valeria Kroll from the Digital Analytics Association. Pre-register for the "A/B Testing - Expertise Talk" today: tinyurl.com/ABTestingGGU ... See MoreSee Less

Our student leaders at BnDA Club are back with another webinar featuring Valeria Kroll from the Digital Analytics Association. Pre-register for the A/B Testing - Expertise Talk today: http://tinyurl.com/ABTestingGGU

Fun fact: Leading CPA firms consistently seek out GGU alums. GGU's MS in Accounting Data & Analytics now offers concentrations in Advanced Analytics for Accountants, Essentials of Leadership, CPA Applied Accounting, and Taxation so you can tailor your degree to your career while preparing to sit for and pass the CPA exam. GGU's fall term is 100% online. Learn more today: ow.ly/36gw50AnaZd ... See MoreSee Less

Fun fact: Leading CPA firms consistently seek out GGU alums.  GGUs MS in Accounting Data & Analytics now offers concentrations in Advanced Analytics for Accountants, Essentials of Leadership, CPA Applied Accounting, and Taxation so you can tailor your degree to your career while preparing to sit for and pass the CPA exam. GGUs fall term is 100% online. Learn more today: http://ow.ly/36gw50AnaZd

Congratulations to Irene Renaldy, winner of the Outstanding Student Award for the MS in Integrated Marketing Communications program. Irene came to GGU from Jakarta, Indonesia to learn how to grow her hair stylist and makeup artist business. She gained practical marketing strategies—in areas including SEO, email marketing, and integrated communications—that she immediately put into practice. She changed her business focus to calligraphy and watercolor art, teaching herself calligraphy on an accelerated timeline. Using skills she gained at GGU, she generated 750 email subscribers to her new business and built an audience of 2700 Instagram followers. She used these same skills to generate over 650 followers for GGU’s Instagram channel in two months. Today, Irene is growing her customer base with innovative products, trainings, and course offerings. Continue reading her story: ow.ly/XHSq50Amjni ... See MoreSee Less

Congratulations to Irene Renaldy, winner of the Outstanding Student Award for the MS in Integrated Marketing Communications program. Irene came to GGU from Jakarta, Indonesia to learn how to grow her hair stylist and makeup artist business. She gained practical marketing strategies—in areas including SEO, email marketing, and integrated communications—that she immediately put into practice. She changed her business focus to calligraphy and watercolor art, teaching herself calligraphy on an accelerated timeline. Using skills she gained at GGU, she generated 750 email subscribers to her new business and built an audience of 2700 Instagram followers. She used these same skills to generate over 650 followers for GGU’s Instagram channel in two months. Today, Irene is growing her customer base with innovative products, trainings, and course offerings. Continue reading her story: http://ow.ly/XHSq50Amjni

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Congratulations Irene

Congratulations Irene. You are so inspiring!

Did you know that every GGU student gets assigned a permanent academic advisor? Advisors help with everything from designing a personalized degree plan, selecting electives in each student’s area of interest, to working with professors who are the best fit for each student.

Says Cindy Goldberg, Assistant Director of Admissions Counseling, “Advisors help students navigate through the program so they finish on schedule. They help students register for the best classes for them and their schedule and plan for the best time to take challenging courses. And if a student wants a tutor, advisors assign a free tutor who can help them. Every step along the way you’re going to get that personalization.”

Learn more about GGU's programs and services today: ow.ly/dnmT50AjDME
... See MoreSee Less

Did you know that every GGU student gets assigned a permanent academic advisor? Advisors help with everything from designing a personalized degree plan, selecting electives in each student’s area of interest, to working with professors who are the best fit for each student. 
 
Says Cindy Goldberg, Assistant Director of Admissions Counseling, “Advisors help students navigate through the program so they finish on schedule. They help students register for the best classes for them and their schedule and plan for the best time to take challenging courses. And if a student wants a tutor, advisors assign a free tutor who can help them.  Every step along the way you’re going to get that personalization.”

Learn more about GGUs programs and services today: http://ow.ly/dnmT50AjDME
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